The business of better fashion: How the Singapore Fashion Council is driving sustainability in the local industry

Sustainability is becoming a decisive factor in purchasing decisions, projected to influence over 50% of consumer choices—up from the current 15%. Forest-based materials, such as Man-Made Cellulosic Fibres (MMCF), are central to this shift, with MMCFs holding 6.4% of the global fibre market. Sustainable sourcing of these materials is critical, yet complex, prompting brands to seek robust solutions. 

The Programme for the Endorsement of Forest Certification (PEFC) provides a clear roadmap for responsible sourcing through a seven-step strategy. This includes prioritizing certification, traceability, supplier alignment, and public commitment to sustainability goals. Leading brands like Mango, María Lafuente, and Salvatore Ferragamo are paving the way by integrating certified sustainable materials into their collections, demonstrating tangible progress. 

By embracing sustainable practices and engaging in initiatives like PEFC’s forest field trips, fashion brands have a unique opportunity to lead transformative change. Sustainability isn’t just a trend—it’s the future of fashion. Explore how leading fashion brands are turning sustainability commitments into real impact. 

Sustainability is redefining the fashion industry, requiring brands to embed environmental and social responsibility into every aspect of their operations. A cornerstone of this transformation is sustainable sourcing, which ensures raw materials like Man-Made Cellulosic Fibres (MMCF) originate from responsibly managed forests. However, tracing material origins remains a complex challenge due to global supply chain intricacies. 

Certification, such as PEFC’s chain of custody, is a critical tool for enhancing transparency and accountability. By rigorously auditing supply chains, certification verifies sustainable practices and ensures materials meet ethical and environmental standards. Notable leaders like the Lenzing Group and Grasim Industries exemplify the effectiveness of certification, maintaining traceability and integrity across their operations. 

To integrate traceability, PEFC outlines a seven-step approach, including clear sustainability goals, supplier certifications, and transparent communication. Discover how leading brands are turning sustainable sourcing challenges into opportunities and explore actionable steps and real-world success stories that can transform your supply chain.