SFC Secretariat
Ting Ting, Zhang
Chief Executive Officer
Ms. Zhang Ting Ting is a familiar face to many as she has been serving as the Director of Sustainability in Singapore Fashion Council (SFC) for the past months and we are excited for her to move into a bigger role as the Chief Executive Officer of SFC.
With a diverse background in architecture, design, supply chain, and e-commerce and with experience in global organisations as well as dynamic start-ups, Ting Ting previously held significant roles in global sourcing strategy at Li & Fung, a renowned fashion retail and supply chain conglomerate based in Hong Kong. Prior to that, she gained invaluable experience and training at Zaha Hadid Architects in London, where she focused on pivotal cultural projects.
In 2022, she became part of Arkki Singapore, where she currently holds an advisory position. In this role, she contributes to the implementation of an award-winning curriculum from Finland that seamlessly integrates sustainability with design-thinking coaching.
Ting Ting occupies pivotal roles in various committees, leveraging her expertise to forge robust connections between academia and industry. As a member of the ITE Design and Media Academic Advisory (DMAAC), she contributes to enhancing the synergy between educational institutions and the professional sphere. Additionally, her appointment as a cross-cutting enabler for The Earthshot Prize Expert Advisory Panel underscores her commitment to driving impactful change on a global scale, tackling pressing environmental challenges with innovation and insight.
Furthermore, Ting Ting’s influence extends to recognizing and celebrating excellence in design through her role as a Juror of the Singapore Good Design Awards (SG Mark) 2024. In this capacity, she brings her experience to honor outstanding design achievements, thus elevating the standards and recognition of Singapore’s design landscape. Through her multifaceted engagements, Ting Ting exemplifies a dedication to fostering collaboration, innovation, and excellence across diverse domains, leaving a lasting mark on both local and global communities.
Ting Ting’s educational background includes a Bachelor of Arts in Architecture from NUS, a Master of Architecture from Cornell University, and an MBA from Oxford University. SFC looks forward to witnessing her continued success in her new role as CEO and to continue this momentum to establish Singapore as an innovative, sustainable, and culturally rich fashion hub.
Dr Charles Ling, Ph.D
Senior Director,
Innovation and Technology
Charles is passionate about innovation, education and technology. He has a track record of helming innovation, education and technology corporations with leadership roles like Chief Executive Officer, Chief Operating Officer and Chief of Staff in startup and public-listed companies. He founded Strategic Technology Management Institute (STMI) of the National University of Singapore and was also a board member of various subsidiaries of Berjaya Corporation.
Charles has a Doctorate of Philosophy degree from University of Manchester Institute of Science and Technology (UMIST) in the research area of Computer Integrated Manufacturing.
Lucia Ng
Director, Human Resources
Lucia brings a wealth of expertise spanning over three decades in the realms of HR and business management, acquired from diverse roles within SMEs and MNCs, both domestically and internationally. Her leadership journey has seen her excel in senior management positions across various industries including manufacturing, oil and gas, building and construction, retail, and services.
Trained in psychology, Lucia is deeply committed to nurturing holistic well-being and psychological health in the workplace. Her mission in SFC is to cultivate an atmosphere where team members thrive personally and professionally, driving initiatives to bolster employee engagement, satisfaction and over well-being.
Huey Chyi, Tan
Director, Sustainability
Motivated and result-oriented engineer by profession, having extensive experience for 20 years armed with global and regional exposure across different key functions, with a focus on sustainability and related activities, for instance, materiality assessment, carbon accounting, climate risks, wastewater treatment, sustainability communications and reporting frameworks such as GRI, ISSB IFRS S1 and S2, and TCFD. Huey Chyi is a passionate practitioner of embedding sustainability strategies into business to achieve brand, sales, and profit targets. She is a firm believer in collaboration and partnership with stakeholders to deliver value and drive impact.
Prior to joining SFC, Huey Chyi held senior roles in corporations, led different projects, and achieved various milestones by working with partners and working teams, which included the contribution of water filter systems to Southeast Asia countries in times of natural disaster, the delivery of technical training to textile mill operators on wastewater treatment, reuse, and recycle etc.
Huey Chyi holds a Master of Studies in Sustainability Leadership from the University of Cambridge, UK, and a Master of Science in Management of Technology from the National University of Singapore, Singapore.
Leonard A.Choo
Director, Industry Development
Leonard is an internationally acclaimed costume designer, fashion consultant, curator, and educator based in Singapore. Leonard has designed costumes for dance, opera, theatre, and film, notably serving as the principal fabric shopper for the New York City Ballet costume department for 12 seasons, contributing to over 75 unique ballets.
He has designed for Singapore Ballet, Pangdemonium Theatre, Singapore Repertory Theatre, W!ld Rice, among other local and international companies. Leonard has also worked with the Juilliard School Trans-Siberian Orchestra, Ballet Academy East (New York), Barrington Stage Company, and Opera Omaha, as well as television shows like Gotham (FOX) and Crashing (HBO).
Leonard has curated La Veste at the Alliance Française Singapour, and lectures at notable institutions, including the Arkansas Arts Centre, National Library, and Lasalle College of the Arts.
Holding of a Master in Fine Arts from Boston University, Leonard is the first and only costume designer to be honoured with the Singapore National Arts Council Overseas Arts Scholarship in 2011.
Jesline Wong
Director, Marketing
Jesline is passionate about Marketing and Communication. With an extensive and diverse background spanning more than two decades, she has honed her skills in the fields of education, telecommunication, and finance. In her previous roles, she managed and provided vital support to a private education institution, overseeing both its business operations and marketing and communication strategies, even extending her expertise to the institution’s overseas campuses in Malaysia and Central Asia.
With 17 years of experience in leadership roles within dynamic and fast-paced environments, Jesline has come to understand that leadership is not solely centred on teamwork, but also on trust. Drawing from her experience in driving business operations, marketing communication, diverse media relations, and public relations settings, Jesline aspires to make a meaningful contribution to the development and support of the Singapore Fashion Council.
Jesline holds a Master of Business Administration from the University of Bradford, UK, and a Master of Arts in Education from Bangor University, UK.
Julynn Tay
General Manager, Design Orchard
Julynn is the General Manager for Design Orchard Retail Store (DORS), and brings with her more than a decade of retail management experience, ranging from MNCs, SMEs to start-ups, spanning the fashion, beauty and FMCG industries.
Her myriad of experience gives her new and wide perspectives and ideas, often juxtaposing the best ideas in new context, thereby creating unique solutions and retail experiences. Julynn is a goal-driven team leader with a positive and can-do attitude who is highly motivated to achieve breakthrough results. At the same time, she firmly believes her role is not only to achieve results, but to mentor others on a journey of self discovery and development while achieving personal fulfilment and satisfaction. She enjoys coaching and building relationships with her team, built on her philosophy that the role of a leader is to help her team do their jobs better.
Kendra Lee
Assistant Director, Strategic Programmes
Results-oriented with over 15 years of experience in key account management and partnerships. Adept at business development in B2B and Lifestyle sector, Kendra has worked with numerous lifestyle brands in the retail sector spearheading industry-led projects from both government and private sectors
At SFC, Kendra looks at directing new partnerships and engagement with enterprises in the fashion ecosystem, aligned with SFC’s vision and mission to be the innovative fashion hub in Southeast Asia and strategic partner for fashion businesses in the region.
Su Juan, Lim
Manager, Support
(Business & Digital Transformation)
Su Juan is passionate about innovation, technology and problem solving. She has long and varied experience in various IT roles. Currently with Singapore Fashion Council, Su Juan is spearheading their IT operations & projects. She is also responsible for providing direct support to the CEO.
Prior to joining SFC, Su Juan was with SGTech as the Digital Transformation Manager where she oversaw IT operations and transformation projects. During her tenure with SGTech, she was on the panel of judges for the 2017 to 2021 Singapore Digital (SG:D) Techblazer Awards.
Su Juan began her career in Management Development Institute of Singapore (MDIS). During her 11 years with MDIS, Su Juan covered a wide spectrum for their computerisation programme. In her last position as the Head of MIS, in MDIS, she led the MIS team to support both their Singapore and Malaysia operations.
Su Juan holds a Master of Business Administration with Distinction from the University of Sunderland, UK and a Honours Degree in Business Computing from University of Bradford, UK.
Zhen Wei, Huang
Manager, Finance
As the Finance Manager, Zhen Wei oversees financial reporting, budgeting and analysis for the organization on a timely basis to ensure optimum deployment of its financial resources. He has enhanced the organization’s financial system to increase productivity.
Prior to joining SFC, Zhen Wei worked in a civil engineering consulting firm specializing in oil and gas where he oversaw over 100 projects in ensuring smooth operation and project delivery.
Zhen Wei was awarded Ngee Ann Achievement Scholarship and was placed in Director’s List for 4 consecutive semesters for outstanding academic performance.
Benson Sim
Manager, Partnerships & Engagement
Drawing upon a career spanning over two decades in sales, business development, and operations within the vibrant F&B sector, Benson stands as a seasoned professional for his expertise in relationship cultivation and delivering unparalleled customer experiences. At SFC, his pivotal role revolves around fortifying membership partnerships, igniting engagement, and upholding a standard of excellence in service delivery for all stakeholders.
Bolstered with communication finesse, training, and problem-solving skills, Benson thrives in the dynamic pulse of fast-paced environments, consistently surpassing predefined benchmarks. His dedication to networking, astute resource allocation, and mentorship initiatives embodies a steadfast commitment to both personal and professional growth, serving as an unwavering catalyst propelling his continual achievements and inspiring those around him.