SFC Secretariat

Ting Ting, Zhang

Chief Executive Officer

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Ms. Zhang Ting Ting is a familiar face to many as she has been serving as the Director of Sustainability in Singapore Fashion Council (SFC) for the past months and we are excited for her to move into a bigger role as the Chief Executive Officer of SFC.

With a diverse background in architecture, design, supply chain, and e-commerce and with experience in global organisations as well as dynamic start-ups, Ting Ting previously held significant roles in global sourcing strategy at Li & Fung, a renowned fashion retail and supply chain conglomerate based in Hong Kong. Prior to that, she gained invaluable experience and training at Zaha Hadid Architects in London, where she focused on pivotal cultural projects.

In 2022, she became part of Arkki Singapore, where she currently holds an advisory position. In this role, she contributes to the implementation of an award-winning curriculum from Finland that seamlessly integrates sustainability with design-thinking coaching.

Ting-Ting’s educational background includes a Bachelor of Arts in Architecture from NUS, a Master of Architecture from Cornell University, and an MBA from Oxford University. SFC looks forward to witnessing her continued success in her new role as CEO and to continue this momentum to establish Singapore as an innovative, sustainable, and culturally rich fashion hub.

Dr Charles Ling, Ph.D

Senior Director,
Innovation and Technology

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Charles is passionate about innovation, education and technology. He has a track record of helming innovation, education and technology corporations with leadership roles like Chief Executive Officer, Chief Operating Officer and Chief of Staff in startup and public-listed companies. He founded Strategic Technology Management Institute (STMI) of the National University of Singapore and was also a board member of various subsidiaries of Berjaya Corporation.


Charles has a Doctorate of Philosophy degree from University of Manchester Institute of Science and Technology (UMIST) in the research area of Computer Integrated Manufacturing.

Soon Kim, Lee

Director, Human Resources

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A people and result oriented accountant by profession. Soon Kim spent her early days in auditing, finance, strategic planning, customer service, systems implementation and an internal auditor for ISO. She expanded her role in human resource in the 2nd part of her career.


Prior to joining SFC, she held various senior roles in Finance and Human Resource in MNCs and Trade Association and is one of the key players in improving the organisation financial performance and human capital management.


Soon Kim is a member of Institute of Singapore Chartered Accountant and Singapore Human Resource Institute.

Huey Chyi, Tan

Director, Sustainability

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Motivated and result-oriented engineer by profession, having extensive experience for 20 years armed with global and regional exposure across different key functions, with a focus on sustainability and related activities, for instance, materiality assessment, carbon accounting, climate risks, wastewater treatment, sustainability communications and reporting frameworks such as GRI, ISSB IFRS S1 and S2, and TCFD. Huey Chyi is a passionate practitioner of embedding sustainability strategies into business to achieve brand, sales, and profit targets. She is a firm believer in collaboration and partnership with stakeholders to deliver value and drive impact.


Prior to joining SFC, Huey Chyi held senior roles in corporations, led different projects, and achieved various milestones by working with partners and working teams, which included the contribution of water filter systems to Southeast Asia countries in times of natural disaster, the delivery of technical training to textile mill operators on wastewater treatment, reuse, and recycle etc.


Huey Chyi holds a Master of Studies in Sustainability Leadership from the University of Cambridge, UK, and a Master of Science in Management of Technology from the National University of Singapore, Singapore.


Leonard A.Choo

Director, Industry Development

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Leonard is an internationally acclaimed costume designer, fashion consultant, curator, and educator based in Singapore. Leonard has designed costumes for dance, opera, theatre, and film, notably serving as the principal fabric shopper for the New York City Ballet costume department for 12 seasons, contributing to over 75 unique ballets.


He has designed for Singapore Ballet, Pangdemonium Theatre, Singapore Repertory Theatre, W!ld Rice, among other local and international companies. Leonard has also worked with the Juilliard School Trans-Siberian Orchestra, Ballet Academy East (New York), Barrington Stage Company, and Opera Omaha, as well as television shows like Gotham (FOX) and Crashing (HBO).


Leonard has curated La Veste at the Alliance Française Singapour, and lectures at notable institutions, including the Arkansas Arts Centre, National Library, and Lasalle College of the Arts.


Holding of a Master in Fine Arts from Boston University, Leonard is the first and only costume designer to be honoured with the Singapore National Arts Council Overseas Arts Scholarship in 2011.

Jesline Wong

Director, Marketing

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Jesline is passionate about Marketing and Communication.  With an extensive and diverse background spanning more than two decades, she has honed her skills in the fields of education, telecommunication, and finance.  In her previous roles, she managed and provided vital support to a private education institution, overseeing both its business operations and marketing and communication strategies, even extending her expertise to the institution’s overseas campuses in Malaysia and Central Asia.


With 17 years of experience in leadership roles within dynamic and fast-paced environments, Jesline has come to understand that leadership is not solely centred on teamwork, but also on trust. Drawing from her experience in driving business operations, marketing communication, diverse media relations, and public relations settings, Jesline aspires to make a meaningful contribution to the development and support of the Singapore Fashion Council.


Jesline holds a Master of Business Administration from the University of Bradford, UK, and a Master of Arts in Education from Bangor University, UK.

Julynn Tay

General Manager, Design Orchard

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Julynn is the General Manager for Design Orchard Retail Store (DORS), and brings with her more than a decade of retail management experience, ranging from MNCs, SMEs to start-ups, spanning the fashion, beauty and FMCG industries.

Her myriad of experience gives her new and wide perspectives and ideas, often juxtaposing the best ideas in new context, thereby creating unique solutions and retail experiences. Julynn is a goal-driven team leader with a positive and can-do attitude who is highly motivated to achieve breakthrough results. At the same time, she firmly believes her role is not only to achieve results, but to mentor others on a journey of self discovery and development while achieving personal fulfilment and satisfaction. She enjoys coaching and building relationships with her team, built on her philosophy that the role of a leader is to help her team do their jobs better.

Kendra Lee

Assistant Director, Strategic Programmes

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Results-oriented with over 15 years of experience in key account management and partnerships. Adept at business development in B2B and Lifestyle sector, Kendra has worked with numerous lifestyle brands in the retail sector spearheading industry-led projects from both government and private sectors

At SFC, Kendra looks at directing new partnerships and engagement with enterprises in the fashion ecosystem, aligned with SFC’s vision and mission to be the innovative fashion hub in Southeast Asia and strategic partner for fashion businesses in the region.

Irene Tan

Head, Partnership & Engagement

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Irene heads the Membership and Engagement team and oversees The Cocoon Space at the Singapore Fashion Council.


With a diverse 18-year career background, Irene’s experience spans various areas, including business advisory, project management, client relationships, and customer experiences. Her journey into the fashion industry is fueled by a deep passion to make a positive impact on the community.


A significant portion of her professional expertise comes from the public sector, where she spent nearly four years at Enterprise SG, assisting numerous SMEs with business acumen, trade, and grant advisory. During her tenure at the Central Provident Fund, she pioneered Quality Service Management, taking charge of complex case escalations.


In her most recent role, Irene served as a Business Development Manager at one of the prominent “Big Four” audit and consulting firms. Here, she focused on Entrepreneurial and Family Business, using her skills to develop tailored solutions and business proposals that consistently delivered positive outcomes.

Su Juan, Lim
Manager, Support
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Su Juan is passionate about innovation, technology and problem solving. She has long and varied experience in various IT roles. Currently with Singapore Fashion Council, Su Juan is spearheading their IT operations & projects. She is also responsible for providing direct support to the CEO.

Prior to joining SFC, Su Juan was with SGTech as the Digital Transformation Manager where she oversaw IT operations and transformation projects. During her tenure with SGTech, she was on the panel of judges for the 2017 to 2021 Singapore Digital (SG:D) Techblazer Awards.

Su Juan began her career in Management Development Institute of Singapore (MDIS). During her 11 years with MDIS, Su Juan covered a wide spectrum for their computerisation programme. In her last position as the Head of MIS, in MDIS, she led the MIS team to support both their Singapore and Malaysia operations.

Su Juan holds a MBA with Distinction from University of Sunderland, UK and a Honours Degree in Business Computing from University of Bradford, UK.

Zhen Wei, Huang

Manager, Finance

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As the Finance Manager, Zhen Wei oversees financial reporting, budgeting and analysis for the organization on a timely basis to ensure optimum deployment of its financial resources. He has enhanced the organization’s financial system to increase productivity.


Prior to joining SFC, Zhen Wei worked in a civil engineering consulting firm specializing in oil and gas where he oversaw over 100 projects in ensuring smooth operation and project delivery.


Zhen Wei was awarded Ngee Ann Achievement Scholarship and was placed in Director’s List for 4 consecutive semesters for outstanding academic performance.