SFC Secretariat

Ting-Ting, Zhang

Chief Executive Officer

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Ms. Zhang Ting Ting is a familiar face to many as she has been serving as the Director of Sustainability in Singapore Fashion Council (SFC) for the past months and we are excited for her to move into a bigger role as the Chief Executive Officer of SFC.

 

With a diverse background in architecture, design, supply chain, and e-commerce and with experience in global organisations as well as dynamic start-ups, Ting Ting previously held significant roles in global sourcing strategy at Li & Fung, a renowned fashion retail and supply chain conglomerate based in Hong Kong. Prior to that, she gained invaluable experience and training at Zaha Hadid Architects in London, where she focused on pivotal cultural projects.

 

In 2022, she became part of Arkki Singapore, where she currently holds an advisory position. In this role, she contributes to the implementation of an award-winning curriculum from Finland that seamlessly integrates sustainability with design-thinking coaching.

 

Ting Ting occupies pivotal roles in various committees, leveraging her expertise to forge robust connections between academia and industry. As a member of the ITE Design and Media Academic Advisory (DMAAC), she contributes to enhancing the synergy between educational institutions and the professional sphere. Additionally, her appointment as a cross-cutting enabler for The Earthshot Prize Expert Advisory Panel underscores her commitment to driving impactful change on a global scale, tackling pressing environmental challenges with innovation and insight.

 

Furthermore, Ting Ting’s influence extends to recognizing and celebrating excellence in design through her role as a Juror of the Singapore Good Design Awards (SG Mark) 2024. In this capacity, she brings her experience to honor outstanding design achievements, thus elevating the standards and recognition of Singapore’s design landscape. Through her multifaceted engagements, Ting Ting exemplifies a dedication to fostering collaboration, innovation, and excellence across diverse domains, leaving a lasting mark on both local and global communities.

 

Ting Ting’s educational background includes a Bachelor of Arts in Architecture from NUS, a Master of Architecture from Cornell University, and an MBA from Oxford University. SFC looks forward to witnessing her continued success in her new role as CEO and to continue this momentum to establish Singapore as an innovative, sustainable, and culturally rich fashion hub.

 

Lucia Ng

Director, Human Resources

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Lucia brings a wealth of expertise spanning over three decades in the realms of HR and business management, acquired from diverse roles within SMEs and MNCs, both domestically and internationally. Her leadership journey has seen her excel in senior management positions across various industries including manufacturing, oil and gas, building and construction, retail, and services.


Trained in psychology, Lucia is deeply committed to nurturing holistic well-being and psychological health in the workplace. Her mission in SFC is to cultivate an atmosphere where team members thrive personally and professionally, driving initiatives to bolster employee engagement, satisfaction and over well-being.

Jesline Wong

Director, Marketing and Partnerships & Engagement

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Jesline is passionate about Marketing and Communication.  With an extensive and diverse background spanning more than two decades, she has honed her skills in the fields of education, telecommunication, and finance.  In her previous roles, she managed and provided vital support to a private education institution, overseeing both its business operations and marketing and communication strategies, even extending her expertise to the institution’s overseas campuses in Malaysia and Central Asia.

 

With 17 years of experience in leadership roles within dynamic and fast-paced environments, Jesline has come to understand that leadership is not solely centred on teamwork, but also on trust. Drawing from her experience in driving business operations, marketing communication, diverse media relations, and public relations settings, Jesline aspires to make a meaningful contribution to the development and support of the Singapore Fashion Council.

 

Jesline holds a Master of Business Administration from the University of Bradford, UK, and a Master of Arts in Education from Bangor University, UK.

Huey Chyi, Tan

Director, Sustainability

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Motivated and result-oriented engineer by profession, having extensive experience for 20 years armed with global and regional exposure across different key functions, with a focus on sustainability and related activities, for instance, materiality assessment, carbon accounting, climate risks, wastewater treatment, sustainability communications and reporting frameworks such as GRI, ISSB IFRS S1 and S2, and TCFD. Huey Chyi is a passionate practitioner of embedding sustainability strategies into business to achieve brand, sales, and profit targets. She is a firm believer in collaboration and partnership with stakeholders to deliver value and drive impact.

 

Prior to joining SFC, Huey Chyi held senior roles in corporations, led different projects, and achieved various milestones by working with partners and working teams, which included the contribution of water filter systems to Southeast Asia countries in times of natural disaster, the delivery of technical training to textile mill operators on wastewater treatment, reuse, and recycle etc.

 

Huey Chyi holds a Master of Studies in Sustainability Leadership from the University of Cambridge, UK, and a Master of Science in Management of Technology from the National University of Singapore, Singapore.

 

Leonard A.Choo

Director, Industry Development & Internationalisation

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Leonard is an internationally acclaimed costume designer, fashion consultant, curator, and educator based in Singapore. Leonard has designed costumes for dance, opera, theatre, and film, notably serving as the principal fabric shopper for the New York City Ballet costume department for 12 seasons, contributing to over 75 unique ballets.

 

He has designed for Singapore Ballet, Pangdemonium Theatre, Singapore Repertory Theatre, W!ld Rice, among other local and international companies. Leonard has also worked with the Juilliard School Trans-Siberian Orchestra, Ballet Academy East (New York), Barrington Stage Company, and Opera Omaha, as well as television shows like Gotham (FOX) and Crashing (HBO).

 

Leonard has curated La Veste at the Alliance Française Singapour, and lectures at notable institutions, including the Arkansas Arts Centre, National Library, and Lasalle College of the Arts.

 

Holding of a Master in Fine Arts from Boston University, Leonard is the first and only costume designer to be honoured with the Singapore National Arts Council Overseas Arts Scholarship in 2011.

Julynn Tay
General Manager, Design Orchard
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Julynn is the General Manager for Design Orchard Retail Store (DORS), and brings with her more than a decade of retail management experience, ranging from MNCs, SMEs to start-ups, spanning the fashion, beauty and FMCG industries.

Her myriad of experience gives her new and wide perspectives and ideas, often juxtaposing the best ideas in new context, thereby creating unique solutions and retail experiences. Julynn is a goal-driven team leader with a positive and can-do attitude who is highly motivated to achieve breakthrough results. At the same time, she firmly believes her role is not only to achieve results, but to mentor others on a journey of self discovery and development while achieving personal fulfilment and satisfaction. She enjoys coaching and building relationships with her team, built on her philosophy that the role of a leader is to help her team do their jobs better.

Kendra Lee

Assistant Director, Strategic Programme

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Results-oriented with over 15 years of experience in key account management and partnerships. Adept at business development in B2B and Lifestyle sector, Kendra has worked with numerous lifestyle brands in the retail sector spearheading industry-led projects from both government and private sectors

At SFC, Kendra looks at directing new partnerships and engagement with enterprises in the fashion ecosystem, aligned with SFC’s vision and mission to be the innovative fashion hub in Southeast Asia and strategic partner for fashion businesses in the region.

Zhen Wei, Huang

Manager, Finance

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As the Finance Manager, Zhen Wei oversees financial reporting, budgeting and analysis for the organization on a timely basis to ensure optimum deployment of its financial resources. He has enhanced the organization’s financial system to increase productivity.

 

Prior to joining SFC, Zhen Wei worked in a civil engineering consulting firm specializing in oil and gas where he oversaw over 100 projects in ensuring smooth operation and project delivery.

 

Zhen Wei was awarded Ngee Ann Achievement Scholarship and was placed in Director’s List for 4 consecutive semesters for outstanding academic performance.