Alvinology Media — Fashion For All: Join the Open Casting Call for the Inclusive Fashion Show on 1 June
- Alvinology Media
- 17 April 2024
La Milano — The international tour of the “FABRICa” exhibition dedicated to Italian textiles has opened in Singapore
- La Milano
- 15 April 2024
The Business Times — Like it or not, gender-neutral clothes are coming for you
- The Business Times
- 21 March 2024
Rakuten Fashion Week Tokyo — RakutenFWT 2024 A/W | all over flash report
- Rakuten
- 19 March 2024
Luxury Asia — Courage Catwalk event in partnership with the Breast Cancer Foundation
- Luxury Insider
- 6 March 2024
Sustainable Fashion's Fork in the Road: Beyond Fabric to Fair Labour
- 20 February 2024
An Opinion Article by PEFC Editor Sorelle
Executive Summary
The fashion industry finds itself at a crossroads, where sustainability and ethical considerations demand center stage. In a world of fast fashion, characterized by fleeting trends and cheap garments, our choices resonate far beyond personal style. Influenced by voices like Greta Thunberg and mindful of the environmental toll, consumers are awakening to the power of their purchasing decisions, signaling a shift towards sustainable practices.
While the allure of traditional synthetic fibers wanes, there’s a growing embrace of eco-friendly alternatives like MMCFs, derived from plant-based sources. However, this transition must be accompanied by a conscientious approach to sourcing, acknowledging the complexities of supply chains and the human rights implications therein.
The true cost of fashion extends beyond the price tag, as underscored by tragedies like the Rana Plaza collapse. Upholding fair labor practices and ensuring safe working conditions are non-negotiable steps towards a truly sustainable future.
Transparency emerges as a beacon of accountability, empowering consumers to make informed choices. Initiatives like the Fashion Transparency Index and certification schemes like PEFC foster a culture of accountability, urging brands to uphold ethical standards throughout their supply chains.
As we navigate these waters, key questions emerge: Are our garments built to last? Can they be recycled or composted? And crucially, were they produced ethically? Collaboration across the industry is paramount, requiring engagement at every level of the supply chain.
In this era of conscious consumerism, the fashion industry stands at a pivotal moment. How we choose to respond will shape not just our wardrobes, but the world we inhabit. Let us embrace this opportunity for change with grace, empathy, and unwavering commitment to a more sustainable future.
Date:
Thursday, 15 February 2024
Time:
3.00pm – 6.00pm
Venue:
The Cocoon Space, 250 Orchard Road #02-01, Singapore 238905
Fees
| Member | $30 |
| Non-Member | $50 |
Agenda
3.00pm – 4.30pm
Feng Shui Talk: Making Waves for an Excellent Start in 2024
4.30pm – 6.00pm
Lo Hei and Networking
Learn more about your zodiac outlook for 2024 at the ‘Making Waves for an Excellent Start in 2024’ talk by Fengshui Master Charies Cheng. Master Cheng is a seasoned practitioner, trainer, and speaking specialising in energy work. Her expertise includes personal consultation & name profiling, property selection, fengshui audit, date selection, car plate number & colour selection, and corporate workshops & seminars.
Following the talk, gather with other members of the fashion community to lo hei! All attendees will enjoy light refreshments and walk away with a goodie bag and insights about 2024.
For enquiries, please write to events@sgfashioncouncil.org.sg
Meiko Tailor extends bespoke menswear to designing contemporary womenswear, winning one of the best five Kebaya Reimagined showpieces.
- Asia One
- 4 January 2024
Date: Wednesday, 20 December 2023
Time: 9.30am – 12.30pm
Venue: Incubation Room, The Cocoon Space, 250 Orchard Road #02-01, Singapore 238905
Fee: $25 (SFC Members); $50 (Non-Members)
Fees
| Member | $25 |
| Non-Member | $50 |
Seeking upskilling and reskilling opportunities in the media savvy world?
Organised by Singapore Fashion Council and conducted by Phillip Cheng, Creative Director of Condé Nast, Strategies for Brand Storytelling: Creating Impact through Content delves into strategies for branded content and marketing through the lens of creative storytelling. The session will include a foundational overview on the global landscape of branded content, best practices, and case study critiques.
Business owners and marketing leaders should walk away with tools to apply to their own content creation, increasing audience reach, and strengthening their own brand narratives.
This workshop is part of the Jobs-Skills Integrator for the Retail Industry (JSIT-R) supported by Singapore National Employers Federation (SNEF) and Workforce Singapore (WSG).
Who to Attend
- Marketing professionals
- Social Media professionals
- Content creators
- Media producers
- Founders and Directors of Independent Brand
Course Objectives
- A foundational understanding of the current global landscape of branded content
- Difference between organic and paid advertising content creation
- Influencer best practices
- Production best practices
- Understanding of business brand story and authenticity
Instructor’s Profile
Phillip Cheng is a Creative Director at Condé Nast in New York City for Mission Studio – the media publisher’s purpose driven, social and environmental impact storytelling arm. His work at Condé Nast’s entertainment division has included spearheading digital video content development for Vogue, Glamour, GQ, and Vanity Fair as well as overseeing production for culinary brands Bon Appétit and Epicurious.
Over the past decade, Phillip’s experience in branded, organic, and paid advertising content creation, commercial production for advertising and social media, and brand story authenticity development has brought him across Latin America and Europe.
His past experience includes commercial film, radio, and social media work for clients such as The New York Times, John Frieda, Jergens, Curel, Dos Equis, and American Ballet Theatre.
Course Overview
This workshop will delve into landscape and strategies for branded content and marketing through the lens of creative storytelling. Business owners and marketing leaders should walk away with tools to apply to their own content creation, increasing audience reach, and strengthening their own brand narratives.
Condé Nast Creative Director Phillip Cheng will share learnings and experience from developing content for internationally-recognized brands such as The New York Times, John Frieda, Vanity Fair, GQ, and Bon Appetit. The session will include a foundational overview on the global landscape of branded content, best practices, and case study critiques.
Key Takeaways will include:
- Differences between traditional advertising and branded content platforms
- Strategies for creating impactful and authentic brand voice through content
- Creating engaging editorial hooks and formats
- Fostering meaningful partnerships with creators
- Utilising effective content creation platforms and resources
For enquiries, please write to industrydev@sgfashioncouncil.org.sg