SFC Secretariat
Zhang Ting-Ting
Chief Executive Officer
Zhang Ting-Ting is a familiar face to many as she has been serving as the Director of Sustainability since she first joined Singapore Fashion Council in September 2023. In just six months, her exceptional leadership and vision have propelled her into a more prominent role as the Chief Executive Officer. Her rapid advancement reflects her deep commitment to sustainable fashion and her ability to drive impactful change.
With a diverse background in architecture, design, supply chain, and e-commerce and with experience in global organisations as well as dynamic start-ups, Ting-Ting previously held significant roles in global sourcing strategy at Li & Fung, a renowned fashion retail and supply chain conglomerate based in Hong Kong. Prior to that, she gained invaluable experience and training at Zaha Hadid Architects in London, where she focused on pivotal cultural projects.
In 2022, she became part of Arkki Singapore, where she currently holds an advisory position. In this role, she contributes to the implementation of an award-winning curriculum from Finland that seamlessly integrates sustainability with design-thinking coaching.
Ting-Ting occupies pivotal roles in various committees, leveraging her expertise to forge robust connections between academia and industry. As a member of the ITE Design and Media Academic Advisory (DMAAC), she contributes to enhancing the synergy between educational institutions and the professional sphere. Additionally, her appointment as a cross-cutting enabler for The Earthshot Prize Expert Advisory Panel underscores her commitment to driving impactful change on a global scale, tackling pressing environmental challenges with innovation and insight.
Furthermore, Ting-Ting’s influence extends to recognizing and celebrating excellence in design through her role as a Juror of the Singapore Good Design Awards (SG Mark) 2024. In this capacity, she brings her experience to honor outstanding design achievements, thus elevating the standards and recognition of Singapore’s design landscape. Through her multifaceted engagements, Ting-Ting exemplifies a dedication to fostering collaboration, innovation, and excellence across diverse domains, leaving a lasting mark on both local and global communities
Ting-Ting’s educational background includes a Bachelor of Arts in Architecture from NUS, a Master of Architecture from Cornell University, and an MBA from Oxford University. SFC looks forward to witnessing her continued success in her new role as CEO and to continue this momentum to establish Singapore as an innovative, sustainable, and culturally rich fashion hub.
Jesline Wong
Director, Marketing and Partnerships & Engagement
With 17 years of experience in leadership roles within dynamic, fast-paced environments, Jesline has developed a deep understanding that effective leadership extends beyond teamwork to encompass trust. Her extensive background in driving business operations, marketing communication, media relations, and public relations has equipped her with the skills to lead with both vision and integrity.
As the Director of Marketing, Partnerships & Engagement at the Singapore Fashion Council, Jesline is responsible for leading all marketing communications, managing media and public relations, and fostering meaningful collaborations with partners and members. Her efforts are integral to the development and continued support of the Council’s mission, advancing Singapore’s fashion industry on both a local and global scale.
Passionate about marketing and communication, Jesline brings over two decades of diverse experience across multiple sectors, including education, telecommunications, and finance. She has successfully led business operations and marketing strategies in various industries, notably providing vital support to a private education institution. In this role, she oversaw operations and marketing initiatives, extending her expertise to the institution’s overseas campuses in Malaysia and Central Asia, ensuring a global impact.
Jesline holds a Master of Business Administration from the University of Bradford, UK, and a Master of Arts in Education from Bangor University, UK.
Huey Chyi, Tan
Director, Sustainability
Huey Chyi is a dynamic leader with over two decades of experience embedding sustainability into business strategies across diverse industries. Currently serving as Sustainability Director at the Singapore Fashion Council, she spearheads transformative initiatives to promote a sustainable fashion ecosystem, working closely with industry stakeholders and partners. Her role involves managing key programs, developing sector-specific sustainability resources, and driving impactful collaborations that align with environmental and social goals. Huey Chyi is also an Adjunct Lecturer at Temasek Polytechnic, where she equips future professionals with practical knowledge in sustainable supply chain management tailored to the fashion industry.
Previously, Huey Chyi held leadership roles at SP Group and DuPont, where she led corporate sustainability initiatives, including GHG accounting and ESG reporting, and managed multi-regional sustainability projects. Her achievements include reducing operational costs, enhancing stakeholder engagement, and securing strategic partnerships that boosted funding for sustainability initiatives. Known for her strategic vision, she is proficient in ESG frameworks, market analysis, and multi-stakeholder engagement, making her a key advocate for sustainable transitions in business and industry.
Motivated and result-oriented engineer by profession, having extensive experience for 20 years armed with global and regional exposure across different key functions, with a focus on sustainability and related activities, for instance, materiality assessment, carbon accounting, climate risks, wastewater treatment, sustainability communications and reporting frameworks such as GRI, ISSB IFRS S1 and S2, and TCFD. Huey Chyi is a passionate practitioner of embedding sustainability strategies into business to achieve brand, sales, and profit targets. She is a firm believer in collaboration and partnership with stakeholders to deliver value and drive impact.
Prior to joining SFC, Huey Chyi held senior roles in corporations, led different projects, and achieved various milestones by working with partners and working teams, which included the contribution of water filter systems to Southeast Asia countries in times of natural disaster, the delivery of technical training to textile mill operators on wastewater treatment, reuse, and recycle etc.
Huey Chyi holds a Master of Studies in Sustainability Leadership from the University of Cambridge, UK, and a Master of Science in Management of Technology from the National University of Singapore, Singapore.
Benjamin Tan
Senior Director, Innovation & Technology
Benjamin comes with 30 years of ground experience in technology, advertising and investment management, having founded, led and exited 3 tech startups and 2 venture funds, all of which brings the necessary experience and perspective to his role as Senior Director of Innovation & Technology. He leads the council’s future-readiness platforms such as The Bridge Fashion Innovator (TBFI), which has evolved into a platform for ideas and concurrently an industry-aided incubator, with ambitious plans to evolve into a global centre for fashion related IP and technology.
Having had centre-stage experience through key innovation revolutions from dotcom, mobile, to social media, data and now AI, Ben has built a repository of wisdom on innovation cycles that can now be shared. Since 1995, Ben had founded Singapore’s 1st internet applications business, The Info-Lab, then co-founded online grocer Freshdirect, launched MSN Messenger in SEA for Microsoft, co-founded data company Redpill (now IBM Analytics) and social media pioneer Yolk (now Grey Digital). He had also served as CEO for WPP’s Grey Digital as the Regional CEO up to 2016.
Having worked on both sides of startup investments – as an entrepreneur and as an investor, Ben is able to size up and advise innovation ideas and teams on direction, metamorphosis and commercialisation models, while helping founders position their businesses for capital investment and growth. As a founder of B2B VC fund Tin Men Capital and co-founder of tech investment platform Non-Public / Ascend Angels, Ben is well versed with how investors view businesses, founders and the macro environment. As a previous operator and current mentor to multiple businesses, he deeply understands the challenges founders face in proving value and jostling for growth capital.
Ben holds a computer science degree from the National University of Singapore, and also serves on the elected exco of the Katong-Joo Chiat Business Association.
Niharika Chaturvedi
Director, Human Resource
Niharika Chaturvedi is a dynamic HR leader with extensive experience driving transformative change and fostering employee engagement across APAC and global markets. Her expertise spans HR Business Partnering, Talent Acquisition, and Employee Engagement, with a strong emphasis on creating agile processes that support continuous improvement and enhance overall business performance.
As the HR Director at Singapore Fashion Council, she looks forward to the challenge of elevating the team to the next level of growth and transformation while fostering a performance-driven culture. Passionate about talent and organisational success, she is committed to aligning HR strategies with business goals, ensuring a collaborative, inclusive and resilient workplace that drives both employee satisfaction and business growth.
Throughout her career, Niharika has been recognised for her ability to navigate complex challenges with ease, connect cross-functional teams, and foster a culture of continuous improvement. Niharika holds an MBA in Marketing and Finance and has received several prestigious awards, including the Everest Award in her previous role at Railsr and the Top Performer Award for her exceptional achievements during her consulting days at Robert Walters.
Qinlin Zheng
Director, Finance
Before joining SFC, Qinlin held senior finance leadership roles in global multinational companies. He led multi-market FP&A functions across Asia Pacific and spearheaded large-scale initiatives in cost optimisation, business transformation, and financial systems integration. With a proven ability to deliver results in complex and matrixed environments, Qinlin brings strong analytical acumen and commercial insight to his role.
Qinlin holds a First-Class Honours degree in Applied Accounting from Oxford Brookes University and is a member of both the Institute of Singapore Chartered Accountants (ISCA) and the Association of Chartered Certified Accountants (ACCA).
Lily Hamid
Commercial Director, DORS
With over 15 years of experience, Lily has established a solid foundation in marketing, public relations, branding, and partnerships. She has since expanded her expertise into commercial strategy, business management, and team leadership, making her a multifaceted leader. Her dynamic approach and strategic insights have consistently driven growth and enhanced brand visibility for top-tier companies in the retail and hospitality sectors.
As the Commercial Director at DORS, Lily leads a talented team dedicated to driving growth, boosting brand visibility, and cultivating strong customer relationships within Singapore’s competitive retail landscape. Her team is currently spearheading transformative initiatives, including the rollout of DORS’ new rebranding and the launch of an innovative AI-powered e-commerce platform, all while preparing for a game-changing 2025.
Through these strategic projects, Lily and her team are committed to enhancing the customer experience, fostering innovation, and solidifying DORS’ position as a premier multi-label retailer in the local fashion industry.
Audrey Tang
Senior Director, eCommerce & Growth
Andy Lin
Head of Internationalisation, Partnerships & Engagement
Andy supports the Singapore Fashion Council’s (SFC) efforts in international engagement, strategic partnerships, and ecosystem development across fashion, design, and innovation. In his role, he works with partners and stakeholders to strengthen Singapore’s fashion ecosystem, encourage collaboration, and create opportunities for local brands to grow internationally.
Drawing on extensive experience in international business and cross-functional leadership, Andy has contributed to building agile teams across partnerships, operations, and membership services. He values collaboration and long-term relationships, working closely with global brands, government agencies, trade associations, and educational institutions to advance shared industry goals.
Andy has been involved in organising flagship events, trade missions, and industry showcases, while supporting sponsorship, membership, and partnership initiatives that enhance engagement and brand visibility. Committed to developing future-ready talent, he collaborates with Institutes of Higher Learning and marketing teams to deliver meaningful programmes and measurable outcomes for Singapore’s fashion community.