Internationalisation,
Partnerships
& Engagement

About the Pillar

Partnership, Engagement & Internationalisation drives industry growth through strategic collaboration and market access. SFC partners with brands, designers, manufacturers, and ecosystem stakeholders to strengthen industry capabilities and foster a cohesive fashion community. Through targeted partnerships and initiatives, SFC supports local brands in accessing business opportunities both locally and internationally, connecting them with organisations, new markets, and platforms to expand their reach and strengthen their presence at home and on the global stage.

Ongoing Initiatives

Partnerships

Our partnerships open new commercial opportunities and platforms for local brands. Through open calls and co-created projects, we connect brands with partners that help them reach new audiences and grow. Recent projects include the Mandai x SFC Collection, which featured five selected local brands at DORS and Mandai, and the LEGO Botanicals Fashion Showcase with SFC, where seven local and regional designers who created one-of-a-kind garments inspired by LEGO.

Community Engagement

Throughout the year, we bring our members together to network, learn and celebrate. These include festive gatherings such as our Chinese New Year Lo Hei and Christmas get-together, as well as practical workshops with leading partners including TikTok, HitPay and Shopify, equipping members with insights and tools to grow their businesses.

Retail Pop-ups

Curated overseas pop-ups put Singapore fashion and lifestyle brands in front of international audiences. Our B2B2C formats pair consumer engagement with business development, helping homegrown brands test new markets, gather direct customer feedback and build connections with overseas partners. The first edition of SINGAPORE: SELECTS — created by SFC, curated by DORS and supported by Enterprise Singapore — brought 18 brands to Zzon in Seongsu, one of Seoul’s most dynamic creative neighbourhoods.

Trade Shows

At selected B2B trade shows such as CENTRESTAGE Hong Kong and TRANOÏ Tokyo, we connect brands with buyers, wholesalers, retailers and industry partners to build visibility, explore distribution channels and develop commercial relationships. Where possible, we also provide market preparation, buyer engagement and post-show follow-up to turn exposure into longer-term opportunities.

Sourcing Missions

Sourcing Missions connect Singapore fashion businesses with manufacturers, suppliers and production partners in key overseas markets. Through curated visits to factories, sourcing hubs and industry sites, and in collaboration with overseas fashion councils and partners, we facilitate introductions, business matching and market insights. Past missions have included visits to Intertextile Shanghai, complemented by additional industry and sourcing visits to give participants a broader understanding of the market.